NovoCare
Everyday Care, Built on Trust
NovoCare is a Dubai-based personal care brand created to deliver safe, effective, and affordable solutions for everyday families.
Developed and manufactured by Gulf EPCO, the brand addresses the growing demand across the UAE and wider GCC for trusted, transparent, and dermatologist-friendly personal care products that meet international quality expectations while remaining accessible.
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Everyday Care, Built for Families
NovoCare was developed with a clear purpose: to simplify personal care for families without compromising on safety or quality. In a market often dominated by either highly clinical products or generic mass offerings, NovoCare bridges the gap by offering masstige-level quality with a strong focus on everyday usability.
The brand is built around transparency, clarity, and regional relevance, ensuring products are easy to understand, suitable for frequent use, and aligned with the expectations of modern consumers in the UAE and GCC.
Safe, accessible personal care for daily routines.
NovoCare brings together science-backed formulation, clear communication, and routine-focused care across multiple personal care categories.
A Unified Brand with Distinct Lines
NovoCare is designed as an umbrella brand with clearly defined product lines, each developed to address the specific needs of its intended users while maintaining a consistent standard of safety and quality.
NovoBaby
Gentle care for newborns and sensitive skin, prioritizing purity, comfort, and parental trust with dermatologist-tested principles.
NovoSkin
Everyday cleansing and care for young, urban consumers, focused on routine-friendly products suited to the region's hot and humid climate.
NovoHair
Structured haircare solutions for hydration, volume, color care, and manageability with recognizable, care-focused ingredients.
NovoCare formulations are developed with a strong emphasis on safety, clarity, and scientifically supported ingredients. The brand prioritizes ingredient transparency, providing clear INCI listings, bilingual packaging (English and Arabic), and straightforward usage guidance. Across all lines, formulations are designed to be dermatologist-friendly and suitable for regular use.
NovoCare is developed and manufactured at Gulf EPCO's facility in Dubai Industrial City, following structured production processes and quality-focused manufacturing practices. The brand demonstrates Gulf EPCO's ability to manufacture multi-line personal care brands that meet regulatory expectations, support diverse consumer needs, and maintain consistency across categories.
NovoCare represents a balanced approach to personal care manufacturing - combining safety, accessibility, and structured formulation to support everyday life.
Interested in Creating a Similar Beauty Product?
Gulf EPCO can help you develop and manufacture products inspired by NovoCare's quality and positioning. Let's discuss your vision.