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Professional Haircare

SO20

Performance Haircare, Designed for Results

SO20 is a haircare brand developed around performance-driven formulations, created to support hair strength, manageability, and long-term hair health.

Developed and manufactured by Gulf EPCO, SO20 reflects a professional approach to haircare, balancing visible results with formulations suitable for regular use.

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SO20
The Story Behind SO20

Performance Without Complexity

SO20 was created to address the need for haircare that delivers reliable, noticeable performance without unnecessary complexity. The brand focuses on structured haircare routines that support hair condition over time, rather than quick cosmetic fixes.

By combining formulation expertise with a results-oriented mindset, SO20 offers haircare solutions designed to perform consistently across different hair types and care needs.

Brand Focus

Performance-driven care for stronger, more manageable hair.

SO20 brings together structured routines and professional-grade formulation expertise to support long-term hair health.

A Structured Haircare System

A Routine Built for Results

SO20 is developed as a complete performance haircare system, covering essential steps required to maintain healthy, well-managed hair. This system-based structure allows products to work together and reinforce performance through consistent use.

Effective cleansing

Conditioning and smoothness

Hair strength and resilience

Ongoing care and maintenance

Ingredient & Formulation Focus

SO20 formulations emphasize functional, performance-oriented ingredients commonly used in advanced haircare. The approach focuses on supporting hair structure, improving manageability, and maintaining overall hair condition. Rather than relying on heavy or aggressive formulations, SO20 prioritizes balance to deliver performance while remaining suitable for frequent use.

Manufactured by Gulf EPCO

SO20 Haircare is developed and manufactured at Gulf EPCO's facility in Dubai Industrial City, following structured production processes and quality-focused manufacturing practices. The brand demonstrates Gulf EPCO's capability to manufacture performance-led haircare ranges with consistent, scalable production across multiple formats.

SO20 represents a focused approach to haircare manufacturing - where performance, structure, and consistency come together.

Interested in Creating a Similar Beauty Product?

Gulf EPCO can help you develop and manufacture products inspired by SO20's quality and positioning. Let's discuss your vision.